Cordless screwdriver IXO 6
Design | In-house design NVGTR (Jurke, Christian / Licht, Dirk / Meier, Dominik) (gegr. 2014) |
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Year of Draft | 2018 |
Production | Robert Bosch Power Tools GmbH |

Design | In-house design NVGTR (Jurke, Christian / Licht, Dirk / Meier, Dominik) (gegr. 2014) |
---|---|
Year of Draft | 2018 |
Production | Robert Bosch Power Tools GmbH |
This cordless screwdriver is small and colourful. It should especially interest women. You can do many things with it.
The IXO 6 cordless screwdriver is a tool. The Bosch company usually uses the colours green and black. But with the IXO, Bosch made an exception and a very special design. The IXO 6 can have these colours: Black-raspberry red, black-mint green and white-blue. This should make it particularly appealing to women.
The IXO 6 has a very simple shape: It looks like a pipe that is bent like the capital letter L. The IXO 6 has the same thickness all over. The handle has a cover made of a soft synthetic fabric. This makes it feel good in your hand.
You can connect the cordless screwdriver to other tools. There are, for example: • screw attachments • corkscrews • spice mills
The promotional video for the IXO 6 shows young women and men. The IXO 6 is smaller and more colourful than other cordless screwdrivers. Bosch therefore believed: the IXO 6 is particularly interesting for women. This shows that the design for the IXO 6 cordless screwdriver reflects the old ideas about gender roles. But today, many people think that there are more genders.
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Photo: Die Neue Sammlung - The Design Museum (A. Laurenzo)
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Bosch, packaging of the IXO 6 cordless screwdriver© BOSCH
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Advertising photography, application Bosch cordless screwdriver, IXO Collection - universal cutting attachment© BOSCH
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Advertising photography, application Bosch cordless screwdriver, IXO Collection - corkscrew attachment© BOSCH
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Advertising photography, application Bosch cordless screwdriver, IXO Collection - grill blower attachment© BOSCH
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Standstill Bosch advert, using the IXO 6 cordless screwdriver© BOSCH
Details
Design | In-house design NVGTR (Jurke, Christian / Licht, Dirk / Meier, Dominik) (gegr. 2014) |
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Year of Draft | 2018 |
Production | Robert Bosch Power Tools GmbH |
Place of production | Leinfelden-Echterdingen, Germany |
Genre | Instruments-Tools-Motors |
Inventory no. | 827/2020 |