3 packaging for Jil Sander cosmetics

On view at X-D-E-P-O-T
Display Case 54: Packaging
DesignPeter Schmidt Studios
Date Draft 1981
Date Execution 1983
ClientJil Sander GND
DesignPeter Schmidt Studios
Date Draft 1981
Date Execution 1983
ClientJil Sander GND

Jil Sander hat zuerst Mode gemacht. Später hat sie auch Parfüm verkauft. Das Design von dieser Parfüm-Flasche ist einfach. Es ist sehr bekannt.

In 1981, Heidemarie Jiline Sander opened her first fashion shop in Hamburg. She named it Jil Sander. Today, her name and the Jil Sander logo are known all over the world. The design of her fashion is simple and always remains modern.

The designer Peter Schmidt has also used this style for this perfume bottle: Bath & Beauty.

The perfume bottle is rectangular. It has a spray head and a plastic cap. There are 3 grooves in the middle of the bottle. The design is very simple, so you can always recognise it. The white colour makes you think that the bottle is made of plastic. But it is made of white glass. You can't see how full the bottle is.

There are only a few perfumes that are successful for a long time. But then their packaging is also very well-known and always looks the same.

  • Advertising photography, Jil Sanders blazer as a trademark, 1995
    Foto: Craig McDean
  • Sander in front of her shop in Hamburg, 1968
    © Ullstein Bild. Foto: Hans Rudolf Uthoff

Further detail

DesignPeter Schmidt Studios
ClientJil Sander GND
Place of productionGermany
Place of commissionHamburg, Germany
Size ?Container: (-1) height: 12.5, width: 7.8, depth: 3.3 cm; (-2) height: 11.4, width: 7, depth: 2.8 cm; (-3) height: 8.3, width: 6.5, depth: 6.5 cm
MaterialPlastic
GenrePackaging
Inventory no874/2020-1-3

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