Around 1970, Heidemarie Jiline Sander opened her first boutique in Hamburg called Jil Sander. Today, it is a successful global label and since 1999 part of Prada. It is renowned for its timeless and pure design. When creating the flacon for Bath & Beauty – one of the very first Jil Sander perfumes, designer Peter Schmidt drew inspiration from that style. The square body with the spray-nozzle attachment, plastic cap, and three indented lines in the middle is minimalist, striking, and unmistakable. Due to the use of white, the appearance of the flacon always remains the same, irrespective of how much perfume it contains. It seems at first glance to be made of plastic but it is actually made of glass, the usual material for perfume flacons. Only very few perfumes and their packaging can successfully stand the test of time. One such example is the classic perfume Chanel no. 5, whose bottle has barely been altered since 1921 (also on shelf 54).