Lecture | Peter Zec | Design Value. A strategy for business success

How design increases the value of both brands and companies and what we can learn from the best design teams, global market leaders and silent champions of design, Peter Zec explains in his lecture, Design Value. In an inspiring analysis, he underscores the meaning of design as a propelling strength for economic growth and added value. A lecture for entrepreneurs, design managers, marketing experts, analysts and insiders, as well as for all those who are interested in how we can all profit from these champions of design.

Thursday 22.04.2010 | 18:00 | Lecture in German | Free entrance
Location | Ernst von Siemens-Auditory | Barerstrasse 40 | Munich